MARKETERS vs. CONSUMERS

by Kunal Mehta

Marketers often complicate things, and spend hours dissecting the consumer’s journey, their thinking, their approach to a purchase decision whereas, sometimes some of the choices that the #consumers make are as impulsive and spur of the moment as they can get.

Here is a funny piece of work done by a friend Shobha Prasad who has spent years in consumer and market #insights, and now uses her observations and experience from there to bring to life these wonderful cartoon drawings.

Enjoy this as a mid-week humour before getting back to those analytics and insight mining, as they are important as well.

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