Every time you think that you have seen all the possible festive advertising that The Coca-Cola Company can come up with, it comes…
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marketing
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You can only act when you know about an issue. There are countries where conversations on climate change does not take…
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No one conveys emotions more honestly than babies and kids. They express and emote the way they feel without any inhibition. The…
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Globally, the restaurant and food service industry has taken a major hit since the last few months due to COVID19 and…
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Who doesn’t love a gift that has been personalised for them? I just love my own personalised Quality Street tins from…
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Quite often, when #businesses start, their purpose, mission, products, strategy and business model is different than what they become finally. Sometimes, pivoting to…
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It was back in 2017 when the LEGO Group had launched the Star Wars Millennium Falcon set, which comprised of 7,500…
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Marketers often complicate things, and spend hours dissecting the consumer’s journey, their thinking, their approach to a purchase decision whereas, sometimes…
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When #storytelling is brilliant and accompanied by great visuals and lovely background music, then you do not need dialogues to give…
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Quite often, people involved in #contentmarketing forget that the audience on the other side are human beings first and then a…
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