by Kunal Mehta

In the past few years, we all have seen how our information and data reaches third party cookies, apps and providers.

It is not always easy to know who is getting access to our data based on our own phone behaviour.

Even thoughΒ GDPRΒ and stricter regulations on cookies have improved the situation, it is still not completely transparent.

In a new ad film called ‘Tracked’ by TBWA\Worldwide made for Apple, the company uses metaphors of real life to explain to its audience how the iPhone help its users protect their privacy.

The ad educates the audience about the iPhone’s App Tracking tool so that people can make informed decisions and choices regarding their privacy.

I really like the simple storytelling, easy to understand visuals and the choice of music and lyrics.

Message is quite clear: Apple wants to give more control to theΒ #consumersΒ on how their information is tracked.

Apple iPhone Privacy Tracked


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