DON’T DRINK AND DRIVE

by Kunal Mehta

On 31st Dec, Nescafe Gold in India came up with a fantastic advert where they took the idea of ‘Don’t Drink and Drive’ and gave it a unique twist that brings a smile to the face.

It is a perfect example of smart copywriting, great use of product and wonderful art set to the perfect context.

All the elements of advertising nailed well.

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