by Kunal Mehta

Every time you think that you have seen all the possible festive advertising that The Coca-Cola Company can come up with, it comes and surprises you again and again.

Here is a wonderful film from Coca Cola for this Christmas. The beauty of this film is that it has no dialogues, no words, no jingles and yet it delivers the message universally.

That is the power of great storytelling combined with strong emotional cues – it does not always need the support of language.

As a marketer, I am also wondering how much time back they would have briefed the agency because the ad for Christmas is ready almost a month before. That requires some serious planning!

Anyway, bringing some joy to your weekend with this gem of an ad!

#Marketing #Communication

Coca Cola Chimney Magic


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