Quite often, people involved in #contentmarketing forget that the audience on the other side are human beings first and then a business prospect.
So the content that a #company or a #brand churns out should not be cold. It should touch the emotional chord of people as much as the functional or rational aspect.
People who are engaged with you emotionally are the ones who will connect with you stronger than the ones who feel neutral towards you.
Here are the top 6 emotional triggers suggested by social media expert Lori Lewis that should form the basis of your #contentstrategy.
Don’t forget to stay true to your brand values and brand personality when using these triggers.
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