Such a simple line by David Ogilvy, but it holds so much meaning and depth in it.
Whether you are doing some form of #advertising, #communication, #marketing or #directsales, this is the golden rule to follow.
You always have to pique the interest of your customer/consumer and that can only happen when you communicate outside-in:
- Understanding the issues and challenges of your customer.
- Forming your insights out of it.
- Then providing solutions that address those issues.