#Japan is known for introducing exotic flavours of KitKat every year and a lot of those flavours may not even be accepted beyond the island, but these innovations drive the brand in Japan in a big way.
Their recent launch is KitKat Yoghurt Sake, which is an extension to the Sake KitKat that was launched in 2016. This new variant is in collaboration with former Japanese soccer star and now accomplished sake connoisseur Hidetoshi Nakata, who is bringing this special sake combination – rice wine made with super rich Jersey yoghurt into the chocolate world.
As a #chocolate lover and a KitKat fan, you may or may not be comfortable with the idea of seeing #KitKat in such a unique flavour, however the Japanese consumer will be paying a premium price for these chocolates coming in an eye-catching sky-blue packaging.
If you are a tourist traveling to Japan anytime soon, these alcoholic Kitkats might be something you want to add to your souvenir list.
If you want to know how KitKat become such a big craze in Japan, then this NY Times article would be the perfect place to start. Be prepared to be surprised and shocked.