NAPKINIZED

by Kunal Mehta

Why waste paper when you can have dual utility to it? This is the clear insight on which KFC is working in the markets of UAE and Lebanon.

They have converted their receipts, menus and even paper bags into a material that can then be used a napkin!

All of this material comes with the words NAPKINIZED so that consumers know what to do with it beyond its obvious use.

The receipts and menus use a special UV printer machine with bio-degradable and eco-friendly ink, so that after you have read them, you can easily use it to wipe your face or hands.

I hope that this does not stay limited to just these markets. It is a brilliant idea that needs to scaled up across all KFC restaurants worldwide and potentially by other QSR brands too. 

Image credits: bandt.com.au

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