With people staying in their homes for months, there is a strong craving and urge to go out and eat.
Although that is not completely possible, QSR restaurants like McDonald’s have opened up and started offering home deliveries.
In order to communicate and tell people about their McDelivery service, McDonald’s and their ad agency Leo Burnett came up with a fantastic campaign in Germany.
They converted visuals of house facades into ‘hungry houses’, telling people how they can enjoy their favourite fries, burgers and happy meals, while sitting at home.
The beauty of these images is that once you see it as a ‘Hungry House’, you cannot unsee it anymore.
Very smart piece of #advertising.