OPEN LIKE NEVER BEFORE

by Kunal Mehta

One thing that the lockdown and the pandemic has taught us all is about the importance of family, loved ones, secure jobs, good health and being grateful for what we have.

In this first piece of #communication from The Coca-Cola Company after seven months, it uses lines from a poem written by London based artist George Mpanga – The Poet, where the #brands asks people to appreciate what they have rather than taking it for granted.

I just love how the context of the poem and the last line connects with the product truth – Open like never before!

Great piece of work from 72andSunny advertising agency.

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