by Kunal Mehta

Although bread is eaten universally, not everyone likes to have their bread toasted at the same level. Some like it lightly toasted while others like it to be dark.

However, most toasters only have two settings – burnt and not burnt. You can do your own trial and error to get the perfect toast but it is never consistent.

The R180 toaster from Revolution in USA doesnโ€™t have that problem. They turned an insight into an opportunity and it lets you toast your toast exactly how you want it.

To let people know about this toaster, they launched a print ad where they showed all the possible shades of toast that you can achieve and they smartly used a colour swatch card to drive the point by converting it into a toast swatch card.

Innovation in product, creativity in communication – a perfect combination.


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