We can only change 2030 if we all demand a change in 2020 – such a powerful line!
What makes it even more powerful are these images from Greenpeace where the top portion of the image is a visual of our beautiful planet, which has then been juxtaposed to another image at the bottom that shows how industries and factories are polluting the environment through their careless methods and ways.
This is a a great example of responsible and impactful #advertising that makes you sit up and notice. It doesn’t stop at just the visuals and the message only. There is also a call to action, where they are asking people to pledge support.
Great job by Ogilvy