by Kunal Mehta

I am sure that you have seen enough number of people not wearing their #masks correctly. Sometimes, the nose is not covered, and at other times, the mask is hanging below their chin, not giving any protection against #Coronavirus.

What is shocking is to see politicians, celebrities and people in power flouting the norms and appearing in front of cameras nonchalantly.

To give a hard hitting message to the population in #Brazil, Correio Da Bahia – a leading newspaper came up with a print campaign with a clear message of ‘There’s no reason to put it on the wrong place’.

The visuals are stark enough to catch the attention of people and make them aware of a serious problem, which puts everyone’s health at risk.


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