NUTRITION CART

by Kunal Mehta

Here is a brilliant case study of NestlĂ© joining hands with Carrefour in the UAE market to impart healthy habits in kids in order to tackle the problem of obesity.

Together, they came up with the Nutrition Cart that compartmentalizes food, allowing young minds to become aware, informed and involved in the shopping journey.

The partnership with Carrefour ensured that the retail outlets had prominent and exciting visual cues to make the entire experience fun for the kids.

The bright colours and the idea of gamification made it even better for the parents and kids to bond over a difficult topic.

The best part was that it was not limited only to a nice idea. There are clear and strong results behind the idea that show its effectiveness.

You can see the complete details in the video.

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